Ken Garland, a British graphic designer, game designer and author, initiated the first steps of branding for ‘Galt Toys’ in the early 60s. His aim was to create a recognisable brand for the company and the style and type used was maintained for 20 years. Garland made the identity of the company distinctive and made it independent and this is something that interests me very much, a company gaining identity through design. Garland said “[We] were determined not to let the Galt Toys logo become a sacred cow, not to be mucked about with (as was decreed with so many logos in the 50s and 60s). It would, indeed, be mucked around with, but only by us." So although the company weren’t tied to one logo indefinitely, he created something that could be changed around, but would still be recognised as being to do with Galt Toys. To me, that’s a key factor in good design work. 

Ken Garland, a British graphic designer, game designer and author, initiated the first steps of branding for ‘Galt Toys’ in the early 60s. His aim was to create a recognisable brand for the company and the style and type used was maintained for 20 years. Garland made the identity of the company distinctive and made it independent and this is something that interests me very much, a company gaining identity through design. Garland said “[We] were determined not to let the Galt Toys logo become a sacred cow, not to be mucked about with (as was decreed with so many logos in the 50s and 60s). It would, indeed, be mucked around with, but only by us." So although the company weren’t tied to one logo indefinitely, he created something that could be changed around, but would still be recognised as being to do with Galt Toys. To me, that’s a key factor in good design work.